Concept Development

Fundamental to the concept development process is the recognition and understanding of a brand’s identity…its DNA. Those fibers which have come to define a brand will ultimately shape critical decisions made during the conceptualization process. They will influence the construction. Establish the end-user’s interaction. And determine how the product will be displayed.

Brands with flair for the dramatic may find that their image is best conveyed through designs which incorporate more intricate constructions. While those packaging concepts which will ultimately become gift-ables may focus on the recipient’s involvement in the unveiling process. LuxCrux takes visual queues when items require larger surfaces for product information or graphics adjusting the concept so each square inch of printing space can be maximized. And, to create a more cohesive packaging program, LuxCrux can repurpose ideas used elsewhere in your branding to create a stronger link between your image and packaging. Existing concepts can even be reengineered by our team to simplify the mechanics, reduce materials, or improve on-shelf display. In any situation, by combining form and function, LuxCrux ensures each design is well-suited for the mass production environment and is indicative of the brand’s overall styling.

Quite literally, well-designed packaging becomes a vehicle for communication, capturing a brand’s essence and carrying it to the end users. Exploiting this ability, Design Packaging and LuxCrux work to enhance the brand connection through unique and creative packaging. Together, they have created award-winning concepts featured in thedieline.com, Graphic Design USA, trendhunter.com, Leurzer’s Archive 200 Best Packaging Designs, notcot.com, and packagingoftheworld.com.